Referral Marketing Solutions

Referrals Marketing Solutions

Referrals Marketing Solutions

First let me tell you why you need to do this.

  •   Referrals are credible right from the start. When a trusted friend tells you about a business you transfer that trust to this company…even if you’ve never heard of them before.
  •   People who are referred to a business tend to spend more money. Research has proven this beyond the shadow of a doubt and it is likely because people tend to refer other who are highly qualified and not just tire kickers or price shoppers.
  •   Referrals are very cost-effective. In some cases free or a fraction of what you might pay in advertising costs.

In some industries, like consulting and professional services most companies are chosen solely on the recommendation of a friend.

Are you getting your referrals…if not consider these little ideas.

  •   Expect to get referrals but don’t assume you will. Talk about them early and often and build them into your sales and marketing efforts…don’t wait for people to offer them.
  •   Create a system. It can be as simple as advertising $20 for every referral.
  •   Follow-up by phone or mail asking for referrals
  •   Give every client 3 business cards. Look in your drawer you’ve got hundreds. Give them out to clients and they may just pass them along.

Referrals are essential to your business so don’t overlook them chasing the newest trend in marketing in your industry.